Laurette Dubé; Ph.D., MBA, MPS
Dr. Dubé is a Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University. Her lifetime research interest bears on the study of affective processes underlying consumption and lifestyle behavior and how such knowledge can inspire more effective product and service design and management, as well as health and marketing communications. Dr. Dubé's academic achievements are solidly anchored in both marketing and health management. She examines affective processes from their neurobiological manifestations to their conscious experience, to develop more effective communications and service management strategies. She is the founding scientific director of the McGill Integrative Health Challenge Think Tank, created to foster partnerships among scientists and decision-makers from all sectors of society to encourage a more ambitious notion of what can be done for more effective health management. Dr. Dubé received both her Ph.D. degree specializing in consumer and lifestyle psychology and marketing and MPS degree in Marketing and Management from Cornell University in Ithaca, NY, and both a MBA degree in Finance (HEC) and a BSc degree in Nutrition from Laval University in Quebec City, Canada.